There's an email going around, (I've received it twice: one from my girlfriends, one from a mom's group) about ELF cosmetics for sale for $1 each. The email says that ELF -- eyes lips face -- is the Nordstrom brand and they're redesigning all their packaging and everything is on sale for $1 apiece.
Here's what Nordstrom has to say:
"We have learned that some of our customers received e-mails from an
unauthorized and unknown source regarding the website eyeslipsface.com.
We want you to know that Nordstrom and Nordstrom.com are not affiliated
with eyeslipsface.com or the e.l.f. product line, nor with any e-mail
regarding that website or product line. Nordstrom does not sell e.l.f.
products."
Now, ELF is a real company, selling real cosmetics, and no, they are not affiliated with Nordstrom. They sell their products through Target and other drug stores. Here's what ELF has to say:
"We have learned of an email circulating linking e.l.f. cosmetics and
eyeslipsface.com to a national department store. We would like you to
know that we are an independent company not affiliated with any
department store.
e.l.f. is your complete beauty solution. Please click on any of the products to learn about our line. Happy shopping!
"
No telling who started the email, but it's a pretty ingenious way to grab on to a semi-luxury brand's cache and generate some sales!
As for why their products cost only $1, they say:
"In today's world, beauty and wellness go hand in hand - it's a holistic approach that places good health and well being at the center of what it means to be truly beautiful. Beauty comes from feeling and being your best, an inner confidence that translates to the outer-world as attractiveness. e.l.f.'s philosophy is that beauty comes from within and it's our goal to enable every woman to look and feel her personal best through the perfect blend of both the inner and outer person. With that goal in mind, e.l.f. cosmetics was born - a line of simple, luxurious, problem-solution tools that allow you to showcase and believe in your unique, personal beauty. Our cosmetics are designed to improve and accentuate the individual, not hide her away. We at e.l.f. believe that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers. Every woman should have the opportunity to participate in innovation, without sacrificing her budget. We hope you agree and invite you to experience e.l.f.'s revolutionary, value-priced cosmetics and the proven results they offer."
Seems that pricing your product too low arouses suspicion.
